Happy Masters of the Universe Day, Eternians!
Did you know that back in 1987, the Mayor of Los Angeles officially declared April 28 as MOTU Day? Decades later, the legacy is stronger than ever. As we count down to the June 5 theatrical release of the new Masters of the Universe film, the cast is proving that being a hero isn’t just for the big screen.
A Heroic Partnership
Mattel, Amazon MGM Studios, and Save the Children have officially launched a global giveback campaign. The stars of the film—Nicholas Galitzine (He-Man), Camila Mendes (Teela), and Idris Elba (Duncan/Man-At-Arms)—have issued a call to arms (the helpful kind!) to help children worldwide.
Check out the official PSA featuring the cast below!
The Power of Your Donation
In Eternia, the Power Sword transforms Adam; in the real world, your contribution is the catalyst. See how much of an impact your support can make:
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$10: Can provide a week of lifesaving treatment for a malnourished baby.
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$25: Can nourish 25 kids in rural America with healthy school snacks.
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$50: Can buy a book and a meal for 10 children in crisis.
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$75: Can purchase education essentials for children in remote communities.
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$100: Can ensure kids in the U.S. have a safe place to play during emergencies.
How You Can Help
Mattel has partnered with Save the Children for 20 years, and this year, they’re inviting the MOTU fandom to lead the charge. Donations go directly toward providing kids with healthcare, education, and protection from harm.
Ready to harness your inner power? Here is how to get involved:
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Text to Give: Text HERO to 707070 (US).
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Donate Online: Head over to Pledge.to/MOTU-X-Save-The-Children.
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Spread the Word: Use the hashtag #YouHaveThePower on social media to show your support.
More Than Just a Movie
This campaign is part of Mattel’s Play It Forward initiative. Between now and the movie’s premiere on June 5, keep an eye out for retail activations, community screenings, and immersive experiences celebrating the return of He-Man to cinemas.
Check out the official movie trailer!
Will you be answering the call to help? Let us know at the HMW Forum how you’re celebrating MOTU Day!
