McFarland Publishing Archives

August 17, 2026

How He-Man Mastered the Universe: Toy to Television to the Big Screen

May 9, 2017 John Atkin

In Stores Now! How He-Man Mastered the Universe, by Brian C. Baer (McFarland Publishing) Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It’s easy to forget that the transmedia trend began in […]

“How He-Man Mastered the Universe” – Unofficial Guide From McFarland Publishing

August 11, 2016 John Atkin

He-Man fan Brian C. Baer has reached out to us to discuss his upcoming book “How He-Man Mastered the Universe” , an unofficial guide from McFarland Publishing. How He-Man Mastered the Universe In a world […]

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